A former President of a multinational company, Virendra Sam Singh returned to his roots in Uttar Pradesh and decided to resolve the issue of educating the girl child as a business model. 11 years ago he set up a school and laid down his offer. Rs. 10 for attending school every day, a cycle by the time the girl is 15 and a toilet for the family when the girl turns 19. The model has worked. His efforts have changed the lives of thousands of girls.